Roderick W. Cumming

WRITER/PRODUCER

 DreamWorks She-Ra International Women’s Day Promo - The theme of the 2019 International Women’s Day was “Balance for Better,” and DreamWorks wanted to show how a diverse cast of characters onscreen and behind the scenes made their re-imagining of She-Ra such a powerful show. I worked with NuContext on concepts for how to present the material. Once the client chose a concept, I wrote interview questions for the kids, creators, and cast members. And after the interviews were complete, I transcribed them and created a paper cut of the spots that was then handed off to an editor to assemble. I was proud to have a part in creating this inspiring spot. And it later won a Daytime Emmy!